We recently teamed up with @coffee_kiwi to get some insider tips and tricks for setting up a rad coffee goals Instagram and how to get a coffee blog going.

About the Author: James who runs coffee kiwi is a freelance writer, professional blogger, and social media influencer (@coffee_kiwi). His blog coffeekiwi.com focuses on helping you with specialty coffee, offering you a variety of beginner and buyer guides to help you and your specialty coffee journey.


What made you decide to start creating coffee content?

Coffee has always been a part of my life from an early age, I grew up in a family that owned several successful cafes in my native country New Zealand, so I have always had an interest in the industry.

Eventually it turned into a hobby and when I moved to London, I would share coffee spots on my personal Instagram account, which to my surprise started to get a lot of attention, so one day I thought hey, why not start an account dedicated to specialty coffee, and it basically all started from there.

You have a very distinctive aesthetic, any tips on how to define your aesthetic on Instagram.

First of all I started researching what was already out there on Instagram, I asked myself how can I be different from the 100’s probably thousands of other coffee Instagram accounts already active.

Then it just came down to consistency. I was just being consistent with my Instagram content, I knew what I liked, I knew what my audience liked, and this eventually developed into the theme you see today.

Looks like you drink a lot of coffee, how many cups a day is the average for you?

Haha, well you may be surprised, I generally only have 1-2 coffees a day, my daily morning coffee ritual is a must, whether that be at home or a local coffee shop.

Although I have recently been diving into decaf coffee too which means I have a coffee in the evening from time to time.

What’s your favourite brew method?

Hmmm, well if there was only one brew method, it would have to be pour-over for me. Nothing brings out the flavours and aromas of the coffee beans like a perfectly brewed pour over.

Plus, it’s so much fun, recently we have been experimenting with something a little different called the Gabi Master A, check it out 🙂

What was the first coffee you had that really changed the game for you?

First coffee I ever had I was like 12 or 13 years old, I remember it so well, my mum made me a Mochaccino in their cafe, I knew right then that coffee was going to be a part of my life forever.

Favourite coffee shop or cafe to visit in the UK?

BIG question!! Honestly we are so blessed to have so many amazing coffee shops/cafes, especially where I am based in London.

I wouldn’t say I have a “favourite” as such, as my list would be too long, however, it would be rude not to mention Ozone Coffee Roasters, visiting them reminds me of home. (NZ)

Any other tips for starting a coffee blog & deciding what to post about?

There are a lot of coffee blogs out there and I mean A LOT!!

So, the best advice is to be consistent. Post about what you love, the experiences you have had, and turn that into ways where you can help others on their own coffee journey.